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An elusive sea of spectators with no names,

no demographics, and no contact information.

That’s the majority in the great American cinema.

Technology in the last 15 years has forever changed
how the theater gets better images to the screen.  It’s
even helped make ticket purchasing a mobile ease.
But technology still hasn’t solved what social media
and the internet has known for decades.

Who’s actually there?

Ticket sales and movie genre are all theaters

have to go on.  But try asking them to follow up

with each of their patrons after the movie.  They can’t.

So Movie Distributors and Advertisers are stuck

with vague statistics and generic branding campaigns,

hoping those audiences will remember them,

after they leave the building.


It’s no secret.  Theaters understand they must
tap into the power of the web and social media.

So far not very successfully.

Many theater platforms have tried to entice patrons

to use their tech before or after the film.

Theaters also know that phone usage is growing

because the majority of patrons are young.

But instead of embracing the trend, theaters

try to shut down the cell traffic during the film.

Why?  It’s not apart of the show!



In the past, Theaters pulled crowds with BIG SCREEN

and SOUND.  But home entertainment has stepped in

and made every home a theater.

Theaters then gained ground with a new experience of

3D Screens.  It’s proof that audiences still want an

experience they can’t get at home.

FIRST PLAY seems to be the last big draw.

Most movie distributors today use the theater release as

a marketing strategy for future home DVD sales.

So what’s really going to give Theater audiences something

they can’t get at home?

Find out how phone connectivity and group participation

help turn spectators into customers…

after they leave the building